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How do you know whether you need a CFO?

Isn't a CFO the same as an accountant?

Here are some key differences:

Accountant  Precise CFO
Accounting by nature is rear-ward looking. Focused on compiling transactions and preparing reports on what has already happened. We are forward-looking, utilising reporting to build a forward-looking strategy, aligned with your goals.
Advisory services are an add-on revenue stream to an accountant’s business. Not their primary focus. Providing strategic advice is our main focus. It’s what we specialise in, both financial and tax.
Accountants are primarily focused only on tax preparation, generating financial statements, etc. We take a holistic approach, focused on financial strategy that is aligned with your operations, to increase profits and growth and reduce your tax burden.
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